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AI & Personalization in Healthcare | Oghosa Evbuomwan of Agilix Health | The Brainiac Blueprint

  • Acy Rodriguez
  • Oct 30
  • 18 min read

On this episode of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Oghosa Evbuomwan, Head of Marketing at Agilix Health, to explore how AI and personalization are transforming care beyond the hospital.


From whole-person nutrition programs for chronic conditions and pregnancy, to predictive analytics and remote patient monitoring, Agilix is helping providers deliver continuous, culturally sensitive care right in patients’ homes. Oghosa shares why human oversight, digital literacy, and clear communication are essential for health tech success and why preventive medicine must become the new standard.


Whether you’re in digital health, marketing, or healthcare delivery, this one’s packed with insights.


Full transcript below.


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⏱ In this episode, we discuss:

 00:00 – Intro

 00:30 – Meet Oghosa Evbuomwan & Agilix Health

 01:45 – Bridging Clinical Care with Everyday Nutrition

 03:12 – How Oghosa Defines Ethical AI in Healthcare

 05:02 – Bias, Data & the Importance of Human Oversight

 07:14 – Addressing Preventive Care Gaps for the African Diaspora

 09:02 – What Advanced Primary Care Actually Means

 10:20 – Why Personalization Needs Culture, Language & Tech Access

 13:35 – Balancing HIPAA, AI & Personalized Marketing

 15:45 – What Medical Education Misses in Digital Literacy

 18:20 – How Oghosa Evaluates AI Tools & Research Credibility

 20:06 – The Future: Hyper-Personalized, Predictive & Preventive Care

 22:12 – Insurance Coverage & Value-Based Care Trends

 24:10 – Moonshot AI Vision: Health Forecasting Like Weather

 26:00 – Rethinking “Patient” & Identity-First Care Language

 28:08 – The Tool Oghosa Can’t Live Without

 29:14 – Why Preventive Health Deserves More Attention

 30:50 – Cultural & Structural Barriers in Immigrant Health Access

 32:00 – Staying Connected with Digital Health in Nigeria


🔗 Oghosa Evbuomwan


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Episode Full Transcript:

Kyle: Okay, welcome everybody back to The Brainiac Blueprint. Today's episode is a part of our healthcare series. I'm excited to introduce everybody to Oghosa Evbuomwan. How are you, Oghosa?


Oghosa: I'm good. Thanks for having me, Kyle.


Kyle: I've been practicing your name all day. Did I say it correctly?


Oghosa: That works.


Kyle: Awesome. Awesome. Well, I know we were talking earlier - I’ll be calling you OG since we’re friends now.


OG is the Head of Marketing at Agilix Health. You can check them out at AgilixHealth.com - that’s A-G-I-L-I-X Health dot com.


How’s your day going, OG? Can you tell us a little bit about your experience and what you do there?


Oghosa: Yeah, sure. Thanks so much for having me again, Kyle. The day’s going okay. You know, here in St. Louis we’ve had some serious, crazy heat over the past couple of weeks, but now it’s sort of getting back to normal.


So, a quick introduction of myself - I’m Oghosa, originally from Nigeria. I’m the Head of Marketing at Agilix, and my background spans medicine, public health, and business - with experience in clinical care, where I practiced as a primary care physician for over seven years.


I’ve also been involved in health tech, strategy, and consulting.

Currently at Agilix, I manage the marketing department and division, very focused on translating complex health programs and systems into something practical and patient-centered - something digestible in today’s health context.


Kyle: Amazing. Amazing. And tell everybody just a little bit about Agilix and what you guys are trying to accomplish - who your target audience is, all that good stuff to set the stage here.


Oghosa: Yeah, sure. So Agilix is a digital health company based in Massachusetts. What we do is provide whole-person nutrition care to people living with chronic conditions and during pregnancy.


So, people managing cardiovascular conditions, different types of cancers - what we do is provide longitudinal care, so that when they’re outside the hospital setting - where health actually happens, at home - we help ensure that their nutrition is optimized, so the treatment they get in the hospital yields the most benefit afterward.


Kyle: I’m a firm believer that our lives and our health are built in the kitchen more than anywhere else. When you’re putting good fuel in, you feel great; if you’re putting the bad stuff in, you’re sluggish.


Oghosa: Absolutely.


Kyle: That’s great stuff. Cool. So before we jump into everything, I know I told you I love to get everybody’s quick response to this prompt.

If you could finish this sentence - “I think AI is…”


Oghosa: I think AI is a powerful tool that’s very much dependent on the data that’s fed into it and the intent it’s designed to achieve.


For instance, healthcare AI is very different from, say, defense AI or climate AI.

So, what kind of data are we feeding into it to build the algorithms it runs on - and what kind of intent is it designed to achieve?


Kyle: You know, that’s such an important point that people don’t necessarily think about or often overlook - the instructions and the training.


It’s just like humans, too. If you’re trained on incorrect information, you’ll operate incorrectly. You need the right data and intent for the right output.


So that’s great - perfect. I think it sets us up nicely for this conversation.

Before we jump in, there were two quick things I wanted to follow up with you about.

I was looking at your LinkedIn and saw you had an interesting post about Grok 3, and you said it had been a little deceptive. That felt like a good segue from what you just said. Can you tell everybody about that?


Oghosa: Yeah, it was interesting because I’d asked it to confirm some information for me - and it gave me an obviously AI-generated response.

Then I asked, “Is this content AI-generated?” And it said, “No, it wasn’t AI-generated. It was crafted by me.”


So that gave some insight into what ethical AI should look like - or rather, how ethical systems need to be built into AI.


Especially in healthcare, which is heavily regulated - if we don’t have systems that hold these tools or their vendors accountable, it becomes tricky to deploy them at scale.


Kyle: Right. Exactly. That’s perfect. I was honestly laughing reading that post - “No, this isn’t AI-generated. I’m not AI.” That was so interesting.


Oghosa: Yeah.


Kyle: Cool. The other thing I wanted to ask you about - I saw that you were recently at a summit at Webster University. I was curious how that went and what the goal was there.


Oghosa: Yeah, sure. The goal was really to speak to the African diaspora about how we’re tackling preventive medicine.


Many people, especially from the continent, come with different biases. So, how are we integrating into the healthcare systems here - the public health infrastructure, the clinical medicine?


Because a couple of the panelists were practicing physicians, we came together to address some of the biases people have - about their health-seeking behavior or how they interpret certain symptoms.


So, how do we make sure that when we have these symptoms as African diasporas, we know the right resources to deploy - where to go, and what outlook to have toward healthcare?


Kyle: Amazing. Do you still find events like that to be helpful? I know they can be hit or miss.


Oghosa: Yeah, sure. It totally depends on the mindset one has. If you’re open to learning, networking, and growing your network, it’s an exciting space to be in - especially to learn what’s out there.


These are people at the cutting edge of healthcare. I was very privileged to learn from a breast surgeon, a sleep physician, and a neurologist on that panel - just to get a sense of where things are and where they’re going.


I also shared some updates from a recent paper published in Lancet Medicine - where we found out we don’t actually need 10,000 steps. That was a myth!

You just need about 7,000 steps - and in fact, from 3,000 steps you start seeing health benefits.


So those kinds of insights were shared during that program, and similar programs offer that kind of valuable information.


Kyle: Well, as a work-from-home, sedentary guy, I like that. Let’s lower the bar - easier for me to accomplish.


Oghosa: Exactly.


Kyle: That’s great. Awesome.

All right, let’s jump into the meat and potatoes here - some of the topics you and I discussed earlier.


I wanted to start with advanced primary care and the adoption of tech in clinical practice. I know this hits home for you.


So, what does advanced primary care mean to you, and how can providers adopt tech to provide better care?


Oghosa: Yeah, sure. Advanced primary care goes beyond just the episodic visits people make to their providers - like annual physicals and checkups.


It integrates a longitudinal piece, where there are elements of remote patient monitoring, automated scheduling, and predictive analytics.


Let’s say you wear a smartwatch or a continuous glucose monitor - the data from those tools can be reviewed in the clinic to guide your health goals.


If you go for a primary care visit, benchmarks are set - blood pressure, cholesterol, and so on. When you return, we can review how those numbers have changed.

What advanced primary care does is ensure that between those visits, we’re tracking - number of steps, glucose trends, sleep hours - embedding technology into traditional primary care.


Kyle: I find that with a lot of things like that, there are extra steps, and it almost feels like work. There’s a mental block - it feels like more to do.


So I’m curious how you approach that mindset - helping people understand, “You have to do this to take care of your health.”


Oghosa: I think a lot depends on how the provider speaks to the patient.

Digital literacy and health literacy are huge factors when it comes to adopting these technologies.


So how well a provider convinces a patient to use these tools - or follow the guidance made during advanced primary care consultations - goes a long way in determining how successful the program is.


Kyle: Great. That makes total sense.


I’m curious - obviously, you can’t share names - but do you have a win in your career you’re really proud of that you can share with us?


Oghosa: Yeah, sure. There have been several inflection points in my career - especially when I launched my health tech startup back in 2016. We recorded huge success there.


I also worked with startups in Switzerland that are doing really well now.

One specific company - I joined in 2022 to help build their marketing plan, and they’ve since expanded across Europe and into the U.S.


They’re doing incredibly well. I’m grateful to have been part of that story.

And now at Agilix, we’re doing great - growing our patient base and onboarding new partners every week. These are really exciting inflection points for me.


Kyle: That’s awesome to hear. I love that.


So, without giving away your secret sauce - what’s been your strategy or winning formula for patient acquisition and retention?


Is there a specific channel or messaging strategy that’s worked best for you?


Oghosa: I think personalized care is a big deal - especially in the U.S., where there are so many moving parts in the healthcare system.


How well you can personalize care and make it accessible is key.

For example, part of our campaigns now involve translating content so people understand our message in their local dialect.


And again, going back to digital literacy - how well do people understand how to use technology?


Because we’re a digital health startup, part of our business model involves sending a cellular scale to patients.


We have to make sure they understand how to use that scale - how simple and intuitive it is in their daily lives.


So, simplifying information and making it easy to understand has been crucial to our success - just being able to personalize our approach.


Kyle: That’s perfect.


Before I jump into personalization, one quick question - do you have people on staff translating, or are you using AI for that?


Oghosa: Oh, yeah. We’re not using AI for that right now. We have partners who help with those tasks.


Kyle: Interesting. I like that. There’s some authenticity in that approach.


Oghosa: Yeah, and that’s very important - especially in healthcare.

If you remove the human in the loop, it just becomes like everything else. Healthcare is highly regulated and deals directly with lives.


Without the human element, it becomes risky. You always need a human element to vet whatever the AI produces or however it’s integrated.

When you bring AI into healthcare, it has to be part of the human cycle - not the other way around, where the human is just an arbiter.


Kyle: Yes, absolutely. It’s always interesting to see how people use it - or don’t use it.


Oghosa: Exactly.


Kyle: So let’s jump into personalization.

It’s obviously a huge part of marketing today - especially in healthcare, where decisions are deeply personal.


There’s always complications - HIPAA, privacy, and compliance - to think about.

So how do you balance patient privacy with AI and personalization in your marketing?


Oghosa: Yeah, sure. Privacy is at the core of what we do.

We make sure that whatever information we share with third parties is de-identified as much as possible.


Like I said, we’re not deploying AI at scale at the moment, but we do prioritize privacy in our interactions with vendors.


We also constantly remind our staff about it - we hold regular training sessions to ensure that any internal communication does not include patient information or personally identifiable data.


Our tech is also designed so patient data cannot easily be sent externally - for instance, via email.


Kyle: That makes 100% sense.

So, diving a bit deeper into personalization - how are you approaching it?

Are you segmenting by condition, by culture, by geography - like urban versus rural - or all of the above?


I’m curious what your winning formula looks like, or what you’re testing to see what’s working best.


Oghosa: All of the above, right? Like I said, we’re translating some of our medical campaigns and even consultations. The core of what we do is to put a registered dietitian in the home of our patients - or, as we call them, members.


When we do that, we make sure that the language used in every interaction is culturally sensitive.


We ensure that the consultation, or the recommendations by the dietitians, are sensitive to the nuances of what this person wants - for instance, the kinds of foods they’re used to.


We want to make sure that what’s recommended is aligned with what the doctor has prescribed and what’s culturally familiar to the patient.


And this also connects to the care pathway. Is this a menopause patient? A breast cancer patient? A chronic heart condition?


It depends on the care pathway we’re dealing with. We tailor recommendations both to the specific care pathway and to the individual’s cultural background.


Kyle: There are so many things to consider. It really is crazy - all the angles, the boxes that need to be checked.


And I think that goes hand in hand with a big point you made earlier about fluency, literacy, and tech savviness among the people providing care - and making sure there’s proper training happening.


So I’m curious - have you been involved in that kind of training? What have you gone through, and are you also helping train others?


Oghosa: I’ve been on both sides of the aisle - learning how it’s done and also helping others. This space evolves quickly, so you always have to keep learning to stay ahead of the curve.


And having learned a lot along the way, it’s also incumbent on you as a leader - in the organization and the industry - to give back to those coming up behind you.

They get the benefit of your experience, and you stay sharp yourself.


For instance, on my team there are a couple of interns I mentor - not just telling them, “Here’s what you need to brush up on,” like AI literacy or fluency, but also taking some of the same courses myself to make sure they meet the standard I expect from them as interns.


Kyle: To our point earlier, if you’re giving them courses that teach the wrong information, then it’s just the wrong foundation.


So I’m curious - is the medical curriculum doing anything well right now to keep people up to date, and where are they missing the mark?


Oghosa: Yeah. There’s definitely a gap in digital literacy in medical curricula.

Back in 2022, we published a paper on this subject and found that the majority of medical trainees are not digitally literate.


They’re not fluent - they don’t understand health tech speak.

We’ve been advocating to embed ICT (Information and Communication Technology) training into CME courses so that providers - especially those already certified and practicing - become more digitally savvy.


With ICT-focused CME courses as part of their accreditation requirements, providers make themselves more attuned to what modern medicine demands.

You’re not just diagnosing and treating - you’re using digital technologies to diagnose and treat.


Kyle: Sure, sure. That makes 100% sense.

I’m curious - you’re highly trained, highly educated, and AI is still so new. There’s always new information coming out.


What’s your process for deciding, as you learn or test something, whether it’s worth pursuing - or whether it’s a little bit of B.S. that you can toss aside?


Oghosa: I don’t necessarily have a formal template for that, but my go-to strategy is always to look at who’s behind it.


When I read papers or explore new technologies, I ask: Who are the authors? What are their affiliations? Who funded the research or product?


That gives a window into the motives behind the technology.

Are they trying to collect data? Push a specific agenda?


That context helps me interpret the findings - even if it’s a system that generates outputs.


Kyle: That’s a great point. Everyone, consciously or not, has a message they’re pushing - and it’s not always malicious.


But we all have biases and habits that shape how we see things. It’s great to research who’s saying what and why.


Oghosa: Exactly.


Kyle: Awesome. Let’s jump a bit more into tech - thinking about tech in the hands of end users, and making sure people can actually access it based on their conditions or needs.


This is something you and I have talked about before.


What’s something - or a few things - that you think every healthcare provider should at least consider including in their practice to give to patients?


Oghosa: I think being aware of the edge cases that could break an AI or any technology is important.


Algorithms follow strict logic - one plus one is two, two plus two is four.

You need to make sure that whatever you adopt into a healthcare practice accounts for edge cases that aren’t built into the algorithm.


Kyle: Got it. And thinking again about tech for patients - is there a tool or platform that you think every patient should have?


Oghosa: I think it depends. The word “patient” isn’t a monolith.

People are managing different conditions - PCOS, cardiovascular disease, diabetes - and I’d defer to what each provider recommends.

I wouldn’t want to give a blanket recommendation.


Kyle: Fair enough. Do you have anything that you personally try to recommend when possible?


Oghosa: Not necessarily. I wouldn’t want to push any specific tool.


Kyle: Well, to our earlier point - things need to be personalized, right?


Oghosa: Exactly. Whatever resonates most with you is what you should go for.


Kyle: Cool. So, how do you view the future of healthcare, health tech, and AI?

Do you have any predictions - things that might accelerate, fade out, or evolve?


Oghosa: I think the current healthcare system - the way we deliver care - is very old-fashioned and general.


In the future, we’ll see hyper-personalization of care.

We’ll rely heavily on predictive analytics, remote patient monitoring, and prevention rather than treatment.


You don’t want to wait for someone to develop complications before helping them.


You want to meet patients where they are - focusing on health as much as care.


Kyle: You know, I didn’t want to go first because I thought you’d say something similar.


A previous guest said he hopes doctor visits will evolve into “help you thrive” appointments - not just fixing what’s broken, but building continual improvement.


That aligns with your focus on prioritizing health itself.


Oghosa: Absolutely. The way I see it, in the future doctors may have a digital twin - one that’s attuned to your health data and can deliver hyper-personalized recommendations.


Kyle: 100%.


I’m curious - whether this is Agilix-specific or just your personal view - one big frustration people have is billing.


Insurance, copays, Medicare… it can scare people away from preventative care.

As marketers, we need to make that process clear and approachable.


So how do you approach that, to make sure people aren’t intimidated and actually take preventive steps?


Oghosa: Yeah, so the good thing is most preventive measures are covered by insurance companies.


They have CPT codes for things like remote patient monitoring.

At Agilix, we have a team dedicated to verification of benefits.

When a patient is referred to our program, they verify coverage before we even reach out.


And interestingly, in more than 90% of cases, patients are covered.

Insurance companies are catching up with these trends - predictive analytics, remote patient monitoring - because it makes sense.

They’re incentivized to keep you out of the hospital.

If these technologies show measurable value, insurance will cover them. That’s where value-based care comes in.


If insurers can pay an AI startup or care enabler to help you stay out of urgent care, they’ll do it - and thankfully, they already do in most cases.


Kyle: That makes perfect sense. It’s like how insurance rates differ depending on whether you smoke or go to the gym.


Are you involved in the conversations with insurers?


Oghosa: At the moment, no - but we have a team of people better equipped to handle those conversations.


Kyle: Awesome. That makes sense.


So, I’ve gotten through most of what I wanted to discuss, but I’ve got a few rapid-fire questions for you.


If you had unlimited funding for one moonshot AI health project - no red tape, total freedom - what would it be?


Oghosa: Something around predictive analytics.


Right now we have weather forecasts that can tell us tomorrow’s temperature or storm risk - but we don’t have that for healthcare.


If we could predict with high accuracy what might happen with your health in two days, two months, or two years - that would be incredible.


Kyle: So do you think wearables will keep advancing - becoming more popular and capable, feeding those predictive insights?


Oghosa: I think so. They’ll shift from being wellness devices to medical devices, and vice versa - sometimes classified differently just to clear FDA regulations.


Kyle: Yeah. I think Google was working on wearable tech skin, and it’s crazy to think about.


Oghosa: I’m not surprised. 


Kyle: Exactly. Elon with Neuralink is already there. We’re getting close.

Cool - what’s one buzzword in health tech you wish people would stop using?


Oghosa: That’s a good one. I haven’t really thought about it. Maybe the word “patient.”


Because at the end of the day, they’re people - users, members.

If you say “patient,” it can sound diminishing. It might even be triggering for some.


Kyle: You’re speaking like a true marketer. I love that.

I have similar habits - I say “partners,” not “clients,” and “ad investment,” not “ad spend.”


Little language tweaks really do make a difference.


Oghosa: Exactly. Like instead of saying someone is diabetic, say people with diabetes.


Or instead of someone is hypertensive, say people with hypertension.

Little tweaks like that matter.


Kyle: I love that.


What’s one tool you use day-to-day that you can’t live without?


Oghosa: I’d say ChatGPT.


Kyle: Good answer. ChatGPT has integrated itself into everyone’s workflow so quickly.


Oghosa: Yeah, especially with the agentic mode. I’m having conversations while my agents handle tasks in the background.


Kyle: Absolutely. Love that.


If you were to write an autobiography, what would it be called?


Oghosa: Interesting question. I think I’d call it “My Vision.”

Because many of the things I’m doing now - I always had the vision to do.

And how I see the future unfolding aligns with what I’ve always imagined - not perfectly, of course, but close.


It would be about my vision for healthcare and health tech.


Kyle: Perfect. I like that.

Last rapid-fire - if you weren’t in healthcare, what would you be doing?


Oghosa: I’d still be doing marketing. Right now I’m doing marketing in healthcare but I mean pure marketing


Kyle: There you go. I like that.

Awesome. That’s pretty much everything I wanted to cover. Let’s jump into an open forum.


Is there anything you’re passionate about that we haven’t touched on yet - something you’d like the audience to hear?


Oghosa: Yeah. I think preventive medicine isn’t talked about enough.

People need to know they don’t have to have symptoms before going to the clinic or hospital.


You should check your blood pressure, know your sugar levels, and cholesterol.

Many people, understandably, are underinsured or uninsured - but the more intentional we are about our health, the more we prevent the catastrophes that come with delay.


Kyle: As a man, we get a bad rap for not going to the doctor when we should - so that definitely resonates.


I'm curious if there's any other groups or demographics that you see are slower to act or even quicker to act. I'm sure moms are super quick to jump in, but I'm curious if there's any other kind of demographics that you think could do better or are doing great, who we should strive to be.


Oghosa: Yeah. It goes back to the program I mentioned earlier - immigrants are often less likely to seek care.


They have poorer health-seeking behavior. That demographic definitely needs to ramp up preventive practices.


Kyle: Do you think that’s cultural or financial?


Oghosa: I think it’s all of the above - information, culture, and how illness is interpreted.


There’s sometimes a spiritual connotation to health issues. We need to see science for what it is and health for what it is.


Before symptoms even appear, we need to be proactive with our health and behavior.


Kyle: Just out of curiosity - are you still connected with people back in Nigeria? Family, healthcare circles, colleagues?


Oghosa: Yeah, sure. I’m still very much in touch with my family and my friends - especially those I went to medical school with or who work in health tech.

We have a Digital Health Nigeria WhatsApp group where people are constantly building and collaborating across Africa.


I’m always happy to read about the amazing progress being made.


Kyle: Amazing. Very cool to hear.


Awesome, OG. This has been great. I really appreciate your time - sharing your expertise and insight.


Again, everybody, you can check him out at Agilix Health, and he’s on LinkedIn.

Do you have any other sites or social media you want to plug?


Oghosa: Not really - just LinkedIn. That’s my main platform.


Kyle: Awesome. So again, you can find him on LinkedIn at Oghosa Evbuomwan - we’ll include the spelling in the transcript.


OG, thank you so much for joining me on The Brainiac Blueprint. This has been great.


If you don’t mind - look at the camera and say, “Stay brilliant, Brainiacs.”


Oghosa: Stay brilliant, Brainiacs.


Kyle: Awesome. Thank you.


 
 
 

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